VSA Partners Director, Strategy in Chicago, Illinois
VSA Partners is a group of dedicated, collaborative and kind people that value smarts over egos. We work very hard to create human-centered, insight-inspired work that moves people, changes behavior, and answers real strategic problems. We started as a Design firm over 30 years ago and operate today with a “Design Thinking” approach to everything we do. Formally, we’re a branding and marketing company that approaches business challenges holistically and that aims to break down silos between branding, digital, marketing and advertising. Informally, we’re a family that comes together at the table every day to make something great.
A Strategy Director will: have the ability to strategically craft ideas and position innovative solutions; possess a high EQ with the ability to “read the room” and navigate conversations with senior executive clients; own the POV and drive the output of workshops and projects, bringing a strong perspective.
Has a smart toolbox of ways to: understand a client’s business, industry and competitive landscape; conduct organizational / cultural analysis; develop digital frameworks, solutions and product strategies, as well as digital systems and enablement tools
Ability to create marketing strategies and define tactics that acknowledge and embrace the transparency brought on by digital technologies and social media and the resulting shift from “broadcasting messaging” to “encouraging conversation”
Coordinate and lead VSA strategic efforts on behalf of the client, including: industry and competitive analysis; consumer/stakeholder research and analysis; organizational / cultural analysis, brand positioning and architecture; multi-year messaging and communication planning; development of metrics for success
Excitement about, and experience with data science to accelerate both B2C and B2B marketing initiatives - ranging from designing and deploying metrics-based systems that balance numerous digital tactics, to the analysis of disparate consumer and customer data sets for greater insight and more effective campaigns
Actively identify new business opportunities existing within existing and new clients.
Understands how to work iteratively through hypotheses and prototyping, and to guide clients through this way of working, including leading client workshops
Lead and guide quantitative and qualitative research efforts, market analysis and the development of campaign success metrics
Develops diagrams, frameworks and other conceptual models to contextualize data, insights and strategy
Stays abreast of industry trends, best practices and case studies to proactively enhance the knowledge base of our strategy discipline
Identify sources of growth / profitability in current or new areas through strategic thinking and creative analysis
Lead performance marketing across all digital channels. Advise on performance measurement strategies and provide best practice recommendations
Lead, mentor and manage a team of digital strategists
10+ years in a role of developing and delivering strategies, with a background that includes two or more areas such as: digitally-focused program or product development; innovation; brand strategy; integrated marketing; strategic communications; management consulting; and feel free to surprise us with something else
Bachelor’s degree; graduate degree a plus
Experience in customer research, leveraging analytics, and/or client-side brand management or marketing
Able to partner with and motivate other disciplines: design, UX, writing, content strategy, research and development
Proven track record in effectively managing multiple projects concurrently
Ability to manage cross functionally and prioritize client and team needs
A collaborative team player who colleagues and clients admire
A grounded sense of self that includes amazing listening skills, confidence and empathy
Superior problem solving skills and ability to drive decisions with fact-based data and/or empirical insight
A highly motivated self-starter who flourishes in entrepreneurial, fast-paced culture
Outstanding verbal, written and presentation skills
Confident as a captivating storyteller and an articulate, clear communicator
Leads by example and has the highest degree of integrity
Adept at preemptively identifying problems with a solutions-oriented mindset
Committed to deliver excellent work at all times
A talent for spotting trends and patterns, an instinct for popular culture, and a nuanced understanding of creative work
External Company Name: VSA Partners, Inc.
External Company URL: http://www.vsapartners.com/